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What
is
email
marketing?
It
is
simply
marketing
communications
sent
via
email
to
a
permission-based
list
of
customers
or
prospects.
Your
emails
may
include
promotional
emails,
newsletters,
announcements,
press
releases,
holiday
greetings
and
more.
PALMATEC
services
only
send
your
marketing
messages
to
your
own
permission-based
list
of
customers
and
prospects,
sometimes
called
your
"in-house
list".
We
do
not
help
companies
market
to
a
rental
lists
or
other
list
that
is
not
permission-based.
Why
email
marketing?
With
the
growth
of
the
Internet,
email
is
turning
out
to
be
the
perfect
permission-based
marketing
media.
Email's
advantages
are:
-
Many
join
an
Internet
provider
primarily
to
obtain
email
-
People
enjoy
reading
their
email
-
Email
messages
are
free.
There
is
no
postage,
printing,
or
advertising
space
costs
-
You
can
use
email
to:
-
Court
potential
customers
-
Encourage
potential
customers
to
visit
your
website
-
Offer
promotions
-
Turn
promotion
customers
into
repeat
customers
What
is
permission-based
marketing?
Permission-based
marketing
is
marketing
to
people
who
have
asked
to
receive
information
from
you.
There
are
two
kinds
of
permission
-
implicit
and
explicit.
Explicit
permission
is
the
type
where
the
individual
opt-ins
or
specifically
requests
to
receive
information
from
you.
Implicit
permission
is
the
type
of
permission
that
is
obtained
from
a
customer
or
client
relationship.
What
is
an
email
campaign?
An
email
campaign
is
a
specific
email
message
-
a
promotional
email,
newsletter,
announcement,
press
release,
holiday
greeting
or
another
type
of
message
sent
on
a
date
you
select
to
a
list
of
recipients
you
select.
Why
does
the
footer
include
a
one-click
unsubscribe?
As
always,
PALMATEC
keeps
you
up
to
date
on
changes
within
the
email
marketing
industry.
The
new
standard
for
unsubscribe
footers
includes
a
"one-click"
option,
meaning
that
subscribers
who
wish
to
unsubscribe
can
click
one
button
to
unsubscribe.
Constant
Contact's
previous
version
called
for
two
clicks
to
unsubscribe.
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